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If you're sick of fighting the framework, overriding unwanted styles, and battling specificity wars, Tailwind was made for you. Every Tailwind utility also comes with responsive variants, making it extremely easy to build responsive interfaces without resorting to custom CSS. While you can do a lot with just utility classes, as a project grows it can be useful to codify common patterns into higher level abstractions.

Tailwind provides tools for extracting component classes from repeated utility patterns, making it easy to update multiple instances of a component from one place:.

If it makes sense to be customizable, Tailwind lets you customize it. This includes colors, border sizes, font weights, spacing utilities, breakpoints, shadows, and tons more. Tailwind is written in PostCSS and configured in JavaScript, which means you have the full power of a real programming language at your fingertips. GitHub Twitter Discord. A utility-first CSS framework for rapidly building custom designs. Get Started Why Tailwind? When it comes to a web page and positive UX, Google talks a lot about the functionality and utility of Helpful Supplementary Content — e. We have different standards for small websites which exist to serve their communities versus large websites with a large volume of webpages and content.

It is worth remembering that Good supplementary content cannot save Poor main content from a low-quality page rating:.

Google Search Quality Evaluator Guidelines Pop-ups suck, everybody seems to agree. Using a pop up does seem to have an immediate impact. I have since tested it on and off for a few months and the results from the small test above have been repeated over and over. In my tests, using pop-ups really seemed to kill how many people share a post in social media circles. With Google now showing an interest with interstitials especially on mobile versions of your site , I would be very nervous about employing a pop-up window that obscures the primary reason for visiting the page.

Google will tell you if the ads on your website are annoying users which may impact the organic traffic Google sends you. Annoying ads on your web pages has long been a problem for users probably and Google, too. Even if they do make you money. Google, If your site presents violations, the Ad Experience Report may identify the issues to fix.

It offers the same amount of screen real estate as pop-ups without covering up any content. Google has long warned about web page advertisements and distractions on a web page that results in a poor user experience. Misleading titles can result in a very poor user experience when users click a link only to find that the page does not match their expectations. Pages that disrupt the use of the MC should be given a Low rating. Some webpages are designed to encourage users to click on SC that is not helpful for the purpose of the page. This type of SC is often distracting or prominently placed in order to lure users to highly monetized pages.

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Please refresh the page a few times to see the range of Ads that appear, and use your knowledge of the locale and cultural sensitivities to make your rating. For example, an ad for a model in a revealing bikini is probably acceptable on a site that sells bathing suits. It should also be clear what will happen when users interact with content and links on the webpage. If users are misled into clicking on Ads or SC, or if clicks on Ads or SC leave users feeling surprised, tricked or confused, a Low rating is justified. Use your judgment when evaluating pages.

User expectations will differ based on the purpose of the page and cultural norms. Put there by algorithm or human. Manual evaluators might not directly impact your rankings, but any signal associated with Google marking your site as low-quality should probably be avoided.

After page content, the following are given the most weight in determining if you have a high-quality page. When it comes to Google assigning your page the lowest rating, you are probably going to have to go some to hit this, but it gives you a direction you want to ensure you avoid at all costs. Note — These statements below are spread throughout the raters document and not listed the way I have listed them here. If the website feels inadequately updated and inadequately maintained for its purpose, the Low rating is probably warranted.

It measures the quality of a site, which you can read more about in our guidelines. Panda allows Google to take quality into account and adjust ranking accordingly.

Utility-first

Google has algorithms that target low-quality content and these algorithms are actually trained in some part by human quality raters. Google is always raising the bar — always adding new signals, sometimes, in time, taking signals away.

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That positioning has always been a win-win for Google — and a recognisable strategy from them after all these years. Take unnatural links out of the equation which have a history of trumping most other signals and you are left with page level, site level and off-site signals. Do sites at the top of Google get asked more of? Whether its algorithmic or manual — based on technical, architectural, reputation or content — Google can decide and will decide if your site meets its quality requirements to rank on page one.

The entire budget of my time went on content improvement, content reorganisation, website architecture improvement, and lately, mobile experience improvement. In simple terms, I took thin content and made it fat to make old content perform better. Generally speaking — real quality will stand out, in any niche with a lack of it, at the moment. Google wants to rate you on the effort you put into your website, and how satisfying a visit is to your pages.

If your page has a sloppy design, low-quality main content and too many distracting ads your rankings are very probably going to take a nose-dive. If a Search Quality Evaluator is subject to a sneaky redirect they are instructed to rate your site low.


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However, Medium pages lack the characteristics that would support a higher quality rating. Occasionally, you will find a page with a mix of high and low quality characteristics. In those cases, the best page quality rating may be Medium. Usually, Google has 3 or 4 big updates in a year that focus on various things, but they also make changes daily.

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See this list for a comprehensive list of Google algorithm updates. Google Panda aims to rate the quality of your pages and website and is based on things about your site that Google can rate, or algorithmically identify. But essentially allows us to take quality of the whole site into account when ranking pages from that particular site and adjust the ranking accordingly for the pages.

Basically, we figured that site is trying to game our systems, and unfortunately, successfully. Panda evolves — signals can come and go — Google can get better at determining quality as a spokesman from Google has confirmed :. I also list these Panda points below:. If someone is putting the hours into rank their site through legitimate efforts — Google will want to reward that — because it keeps the barrier to entry HIGH for most other competitors.

Critics will say the higher the barrier to entry is to rank high in Google natural listings the more attractive Google Adwords begins to look to those other businesses. While getting as many pages indexed in Google was historically a priority for an SEO, Google is now rating the quality of pages on your site and the type of pages it is indexing. Knowing is useful, of course, but largely unnecessary. Indexation is never a guarantee of traffic.

Some SEO would tend to scrape Google to get indexation data on a website. Google will tell you how many pages you have submitted in a sitemap, and how many pages are indexed. If Google is de-indexing large swaths of your content that you have actually submitted as part of an XML sitemap, then a problem is often afoot. Read my article on how to get your entire website crawled and indexed by Google. A content type analysis will identify the type of pages the cms generates. A content performance analysis will gauge how well each section of the site performs.

The thinking is if the pages were high-quality, they would be getting some kind of organic traffic. Identifying which pages receive no organic visitors over a sensible timeframe is a quick if noisy, way to separate pages that obviously WORK from pages that DONT — and will help you clean up a large portion of redundant URLs on the site.

It is important to trim content pages carefully — and there are nuances. Experience can educate you when a page is high-quality and yet receives no traffic. A strategy for these pages can then be developed. This is time-consuming — just like Google wants it to be.